So, you've built a website and are wondering why your business hasn't taken off yet. Even an impressive website won't generate business unless you take a few essential next steps. If you hired someone to create your website, ensure they are completing these steps as well.
Step 1: Google Search Console
Start by telling Google about your website through Google Search Console. Verify your ownership of the site either by adding a DNS record or using a META tag. Once verified, submit a sitemap to help Google better understand and index your website.
Step 2: Bing Webmaster Tools
While Google is the dominant search engine, Bing, powered by Microsoft, accounts for roughly one-third of searches. Don't overlook Bing Webmaster Tools. Similar to Google, you’ll need to verify your ownership, usually by uploading an XML file to your website's root directory. After verification, submit your sitemap to Bing for improved visibility in their search results.
Step 3: Google Business Profile and Bing Places for Business
Boost your local search presence by setting up your business on Google Business Profile and Bing Places for Business. These listings make it easier for potential customers to find you online. Stay tuned for detailed blog posts on how to complete these critical listings.
By following these steps, you’ll ensure your website is visible to the two largest search engines, paving the way for better search rankings and increased traffic.