Dale
Owner and Lead Developer
Dale is the owner and lead developer of Mad Scientist Web Design - the "Mad Scientist" behind the process. He brings together the right mix of designers, developers, writers, programmers, and marketing professionals to create websites that are built around each client's goals.
What began as a hobby more than 30 years ago became a full-service web development agency in 2015. Since then, website technology and online marketing have changed dramatically, but Dale's commitment has remained the same: researching what makes each client's business successful online and building websites designed to support that success.
Jill
Vice President
Jill brings years of business experience to Mad Scientist Web Design, with a background that includes marketing, professional development, management systems, finance, and accounting. Her leadership helps keep the business organized, focused, and moving forward.
She also provides the team with a practical user's perspective, helping identify what works, what does not, and what customers are likely to experience when visiting a website. With sharp business instincts and a no-nonsense approach, Jill helps push the team beyond ordinary results.
Paul
Programming and Scripting
Paul brings nearly three decades of software engineering experience to the team, with expertise in scripting languages, security protocols, and technical problem-solving. His background includes a bachelor's degree and two master's degrees in computer science and engineering management.
Paul's role focuses on the technical foundation behind successful websites. His programming and scripting experience helps ensure that websites function properly, perform reliably, and support the needs of each project.
Monique
Content Specialist
Monique is a professional writer with a bachelor's degree in journalism from Southern Methodist University in Dallas and more than 15 years of experience writing for a wide range of industries, including high-tech, software, healthcare, and finance. She also spent seven years as a marketing writer for a Plano-based software company and is the published author of four books.
At MSWD, Monique creates personalized content that communicates each client's story, strengthens their brand, informs customers, and supports search visibility. Her writing helps turn website pages into clear, useful, and effective marketing tools.
Sherri
Graphic Artist and Developer
Sherri is a graphic artist and developer with years of experience creating custom designs that reflect each client's personality, goals, and brand identity. Her skills include Inkscape, WordPress, HTML, CSS, and responsive design.
From logos and portfolio websites to e-commerce platforms and corporate websites, Sherri focuses on creating designs that are visually appealing, easy to use, and effective across desktop, tablet, and mobile devices. Her work helps clients present their businesses professionally and create a better experience for their customers.
Daniel
Web Designer and Developer
Daniel specializes in building custom websites that reflect each client's brand, business goals, and budget. WordPress is a core part of his toolkit, and he also has experience with platforms such as Shopify, BigCommerce, Wix, Kajabi, and GoHighLevel.
Whether a client is launching a new business, redesigning an outdated website, or expanding an existing online presence, Daniel develops tailored solutions that are practical, professional, and built to help businesses stand out online.